Babymel Ltd. was established in London in 2006 by Melanie Marshall and Suzi Bergman, the co-founders of Storksak, in order to offer parents an attractive and functional diaper bag at a fantastic price. Babymel launched its first collection in Spring 2007 with the introduction of the Amanda, a chic and lightweight shoulder bag. In spring 2009, Babymel launched their innovative Babymel X2 alongside their patent-pending stroller strap. They also introduced new colors and exciting prints for their popular Amanda style. All their bags are also equipped with durable, wipe-clean linings. The multi-functional storage pockets make them an ideal choice for the modern mom.